Engaging with society, involving stakeholders in curricula (re)design and challenge-based learning (CBL), whilst ensuring excellence of the educational offer, is at the core of the ECIU University. The challenge-based approach allows participants to bring together different competences in innovative training and research, and to scale it up to a European level for the benefit of learners and stakeholders from any background. The experience, gained while creating the ECIU University, has the ambition to influence all levels of its members across Europe, offering added value to an extended group of students, academics and staff, business and societal stakeholders.