This course examines the factors that promote entrepreneurial success in new business ventures. The course focuses on knowledge-intensive and socially responsible entrepreneurship, since entrepreneurial ventures in high-cost economies exposed to international competition, such as the Norwegian economy, need to be based on combinations of knowledge and technologies that can provide sustained competitive advantages and be responsive to the needs of the society.
Students are expected to gain knowledge on how to start a business - generate and evaluate ideas, assess industry systems and potential markets, identify value proposition as well as potential risks and create a valid business model for the new business.