Students of the DMNB Module are expected upon completion to:
A. Recognize and understand the evolution of the Marketing practice as a result of new technologies and changing customer behavior
B. Understand developments in ICTs that are likely to have an impact on the present and future marketing strategies.
C. Recognize and evaluate the main trends in the ICT domain likely to affect the future marketing activities
D. Understand the dimensions and main issues of Digital Marketing in Web 1.0 and Web 2.0 environments
E. Analyze a real-world problem and develop comprehensive E-Commerce and Social Media Marketing solutions on strategic and operational level.
F. Understand and apply an AdWords web campaign
G. Understand and apply basic Web Analytics methods
H. Be able to design ethical digital marketing strategies for businesses operating in networked environments
To apply for an exchange programme, you will have to follow these seven steps:
1. Pre-application phase: 6 - 4 months before arrival
2. Nomination: 6 - 3 months before arrival
3. Application phase: 6 - 3 months before arrival
4. Assessment phase: 4 - 2 months before arrival
5. Acceptance or rejection: 3 - 2 months before arrival
6. Preparation to arrival phase: 3 - 1 month(s) before arrival
7. Upon arrival and during your stay at the UT
Entrepreneurship has been part of the University of Twente’s DNA for over many decades: seeing opportunities where others don’t, taking risks when no one else would and setting up successful teamwork to achieve ambitious goals.
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