Minor Programme

Marketing Design of (Consumer) Products

This module focuses on the Marketing and Design of consumer products. Among other topics, you will discuss how people experience your products, when you infringe upon the rights of others, what normally is expected from a quality point of view, how you create a digital mock-up, what clients will think when they see a design, and what messages you are sending out with specific designs. These focus areas encompass essential skills when designing and styling consumer products.

Bachelor final year

Faculty of Engineering Technology

Applied Sciences 



 Two years Bachelor-level training in Industrial Design Engineering or equivalent ( such as Advanced Technology or Creative Technology).  Solid background in Engineering, Mathematics and Design.  Able to sketch professionally by hand and by using software (e.g. Solidworks).


IELTS 6.0 or TOEFL iBT 80

To be paid at home institution

The Courses

Product Life Cycle Management – 5 EC

Product Life Cycle Management focuses on the information, knowledge, and experience that is part of product development. The main goal of the course is to understand and assess how people, data, information, knowledge, experience, processes, and business systems in product (development) life cycles can be managed and integrated by using an information backbone. The course addresses topics like: ERP systems, PDM systems, Design Rationale, Roadmaps, and Classification & Clustering. These topics are the basis on which students have to develop their own PLM approach.

Surfaces for comfort and Touch – 5 EC

This course first gives an overview of friction and lubrication, human skin, skin tribology, and comfort sensation. In addition to this, the comfort and touch properties of the surface are explained using material properties, surface roughness, contact mechanics, surface treatments, as well as lubricants. Possibilities to change the comfort and touch of products are discussed, including the ways to

influence friction and the biomimetic approaches. Design tools and human evaluation methods are presented in order to apply tribological systems for comfort in the right way.

Durability of Consumer Products – 5 EC

Durability (resistance to degradation, aging, oxidising, and wear) is a prerequisite for the sustainability of products. This course gives an overview of surface treatments and coating techniques which are available to ‘engineer’ a surface, so to give the desired properties to a surface. Examples of desired properties of a surface related to durability are wear resistance and corrosion protection. Additionally, decorative purposes can also be a reason to apply surface treatments and coatings. The largest part of this course deals with basic principles and possibilities versus limitations of coating processes and surface treatments. The emphasis lies on modern processes like Physical Vapour Deposition (PVD), Chemical Vapour Deposition (CVD) and electroplating.

Virtual Reality – 5 EC

This course is aimed at exploring the possibilities of virtual tools by making the combination between theoretical knowledge and background and practical application. During the course, the students must find the best fitting virtual support tool for a chosen theoretical model. The main challenge will be the conversion of a theory to a workable situation using virtual tools of a.o.t. the VR-Lab, while keeping in mind that the virtual tools should support, and not obstruct, the users.

Design History – 5 EC

Acquiring knowledge and insight into the history of Industrial Design since the beginning of the 20th century. Above that, the development of skills to apply this knowledge in design processes, in order to make better designs in the present and for the future. Knowledge of history can help us to acquire better understanding of the present, provides the possibility to place contemporary developments within a tradition, and helps to interpret new phenomena by means of precedents. In short, knowledge of the history of the discipline is not only to ascertain a scholarly attitude or to win with trivial pursuit, but foremost to be able to make better designs. The course will therefore address different perspectives towards the history of design since the beginning of the 20th century.

Design for Interaction – 5 EC

Description of the course is not available yet, please contact us for questions on the details at

How to apply

´To apply for an exchange programme, you will have to follow these seven steps:

1. Pre-application phase: 6 - 4 months before arrival

2. Nomination: 6 - 3 months before arrival

3. Application phase: 6 - 3 months before arrival

4. Assessment phase: 4 - 2 months before arrival

5. Acceptance or rejection: 3 - 2 months before arrival

6. Preparation to arrival phase: 3 - 1 month(s) before arrival

7. Upon arrival and during your stay at the UT

Apply now!

University of Twente

The Netherlands

Entrepreneurship has been part of the University of Twente’s DNA for over many decades: seeing opportunities where others don’t, taking risks when no one else would and setting up successful teamwork to achieve ambitious goals.

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